These are the future drivers of F1... 13.05.2019

These are the future drivers of F1, the young stars of the German ADAC F4, our driver first from the right middle row, Laszlo Toth junior.

Ballmiras signed with Swiss Power Cosmetics... 25.02.2019

Ballmiras signed with Swiss Power Cosmetics in Basel a one season contract for Laszlo Toth jun.

In 2019, Ballmiras sets a new path 11.02.2019

In 2019, Ballmiras sets a new path by accompanying a 18-year-old talent from Hungary into the ADAC Formula 4. We are very grateful to Mr. Nicolas Todt of All Road Management that he is Laszlo Toth jun. has given him a chance and platform to prove himself as a racing driver. This week are the first tests in his own and new race car.

Ballmiras AG has founded a new... 03.08.2018

Ballmiras AG has founded a new 100% subsidiary in Montenegro, the Ballmiras Monte Ltd. in Tivat. The task of this company is to further support management of the Ballmiras Group and to relieve the Budapest location. Managing Director is Mrs. Blazenka Orlandic, congratulations and welcome as the first woman in a position of leadership with the Ballmiras Group.

Ballmiras AG & Co Sporteventfonds KG Germany 01.09.2017

Ballmiras AG & Co Sporteventfonds KG Germany, in a litigation over damages before the Singapore International Arbitration Center (SIAC) against a listed Thai company seated in Bangkok, has been awarded a claim totaling lawyers fee and interest, € 2.85 Mio. The final award was dated 03 August 2017. Ballmiras is currently enforcing the judgement.

In 2016 he founded the company LM150 31.12.2016

In 2016 he founded the company LM150, the new management company of Lothar Matthäus in London. After successful lunches and introduce into the market, PP left the company at the end of the year and mainly takes care of the BALLMIRAS and the new tasks in 2017.

Lothar Matthäus on Twitter 11.02.2016

Thank you @twitter for verifying my official account.

Follow me for my views on the world of football #Football #Twitter

Lothar and his lovely wife Anastasia meet his friend Messi... 11.01.2016

Lothar and his lovely wife Anastasia meet his friend Messi on the gala Ballon O´or in Zürich. Two world stars with the same letters LM  the same number 10 and both won the title player of the year. To get to be on the same level one of them missing  the title World Champion, we hope the time will come for him too.

Ballmiras start to prepare the world tour... 04.01.2016

Ballmiras start to prepare the world tour for BM9402 2016 / 17. With a unique and overworked concept we are back on stage.

Steven and Ballmiras done the lokal PR of our friend Andras Bocelli... 22.10.2015

Steven and Ballmiras done the lokal PR of our friend Andras Bocelli for his concert here in Budapest. „Andrea and wife Veronica, one of the most impressive love what I have met. Andrea with his voice and music give us more love than we can change the world with open eye´s…..
Thank you my friend!“ PP

The Ballmiras Group has re-initiated the sale of the Ballmiras AG & Co 01.10.2015

The Ballmiras Group has re-initiated the sale of the Ballmiras AG & Co. Sporteventfonds KG equity from the 1st October 2015 with the slogan: Buy a Share.

Now you also have the chance to become a proprietor and to share financial success of a unique global project.

Lothar in Asia 14.08.2015

Lothar Matthäus is currently undertaking a grand Promotional Tour with the German Bundesliga Association in Kuala Lumpur, Singapore, Bangkok and Hong Kong in order to promote the German Bundesliga TV in Asia


Allstar game 12.07.2015

If there just is not enough official, competitive football out there for you to enjoy in the middle of June, rest assured that there will always be the slow-motion thrill of a legends match being played somewhere. At the Bernabeu on Sunday, 60,000 fans turned out to watch Real Madrid andLiverpools former leading lights huff and puff their way through ninety minutes in aid of the Spanish Red Cross.

With a mere fifteen European Cups between them, the two clubs are not short of a legend or two for occasions such as this, and a stellar cast was assembled. the players for Liverpool were the likes of Craig Bellamy, Patrik Berger, Jamie Carragher, Jerzy Dudek, Robbie Fowler, Luis Garcia, Steve McManaman, Michael Owen and Vladimir Smicer - plus many more. With Jerzy Dudek having defected to the home side for the second half, Liverpools back-up goalkeeper Sander Westerveld was beaten by two late goals to give Real Madrid a 4-2 win, and the 60,000 Madridistas went home happy.

Shortly after that on May 25, 2015 he participated on a match between 26.05.2015

Shortly after that on May 25, 2015 he participated on a match between the Czech Republic Team of 1996 vs. The Deutsche Fussball Legenden as the captain of the German team. As opposed to the Wembley Championship results in 1996, this time Germany lost to the Czech Republic with 3:6 (2:3). :(

Lothar Matthäus has been granted the title World Ambassador of Sport 24.04.2015

Lothar Matthäus has been granted the title World Ambassador of Sport by the SportAccord World Association in Sotchi, Russia. On behalf of the entire Ballmiras Team – CONGRATULATIONS!!! 

Lothar Matthäus has been the local Football Expert at the TV channel... 18.10.2014

Lothar Matthäus has been the local Football Expert at the TV channel Sky Sports Germany for 2,5 years now in the matters of the Bundesliga and the UEFA Champions League. Similarly to Franz Beckenbauer, the face for Sky Sports Germany, he is the top most favourite personality at the channel. Due to his high quality knowledge and expertise, Franz Beckenbauer himself declared that Lothar is one of the best football analysts worldwide. CEO Peter Pellady joined him on October the 18th, 2014, during a homecoming game of Schalke04 in Gelsenkirchen, which day was also happened to be the debut of Roberto di Matteo as the team’s trainer.

André in Budapest 23.09.2014

On September 10th, Wednesday at 2.30 pm, together with Norbert Schóbert we had the honor of personally welcoming André Agassi and his management Steve Miller and Francisco Aguilar to Budapest. They stayed for two days during which time André taped a commercial with Réka and Norbert, had a photo shoot, numerous interviews and an unforgettable press conference, where he shared many personal details of his life and declared his sincere devotion to the common cause of offering healthy nourishment to the people.

During his retirement, André got involved in many, lucrative and philanthropic businesses, some of which are focused on developing and funding schools. One of these funds is the Turner-Agassi fund, who plans to use $500 million to establish 70-75 schools in the USA by the Fall of 2015. The Andre Agassi College Preparatory Academy is located in Las Vegas, André s home town and belongs to the Agassi Foundation, who has raised $177 million to help fund it.

At the end of his visit André informed us that he would soon return to Hungary together with his wife, Steffi Graf.

We are proud to announce that within the scopes of an Agreement with Norbi Update... 09.09.2014

We are proud to announce that within the scopes of an Agreement with Norbi Update Lowcarb Nyrt – the only Hungarian company to enter the stock market in 2014 - we enabled the signing of a 3-years Endorsement Agreement between Norbert’s company and the world famous tennis star André Agassi, based on which André will become the international testimonial for the Norbi Update1 product line.

At this point, Peter Pellady CEO would like to express his gratitude to Matt Lacks, from the CAA Sports NY agency, Steve Miller, Manager and Francisco Aguilar, General Counsel to André for their excellent co-operation. Furthermore, we would like to thank Norbert Schóbert for his trust in our company and our creativity and we are grateful for the opportunity of accompanying him during his 3-year long international PR campaign.

Lothar Matthäus at the Brazilian TV show O Globo 14.07.2014

Lothar Matthäus, captain of the German national eleven, winners of the World Cup in 1990, Brazilian Carlos Alberto Torres 1970, Argentinian Daniel Passarella 1978 and the Italian Fabio Cannavaro 2006 were all under contract with the sports television show Globo during the World Cup games in Brazil. In the evening show called “É campeão!”, in a panorama studio in Rio de Janeiro they commented on the events and recalled old memories.

Portugal vs. German All-Stars game in Essen Stadium 08.06.2014

The game of the Century, Germany vs. Portugal All-Stars: Even though Germany has unfortunately lost narrowly - it was once again a nice game and great event

Lothar Matthäus as German World Cup legend... 17.06.2014

Lothar Matthäus as German World Cup legend is presented with Guinness World Records certificate

Lothar Matthäus was presented with an official Guinness World Records certificate recognizing his achievement for most football FIFA World Cup matches played in by a player. Matthäus represented his country at five World Cups (Spain 1982, Mexico 1986, Italy 1990, USA 1994, and France 1998), playing in a record-setting total of 25 matches, famously leading Germany to glory as Captain in 1990. His glittering 21-year playing career saw him become Germany’s most capped player of all time, retiring with a total of 150 appearances (83 for West Germany) in 20 years, and 23 goals. In 1991, he was named the first ever FIFA World Player of the Year, and remains the only German to have received this award.

Lothar Matthäus visit in Georgia 06.06.2014

Lothar Matthaus visited Ministry of Sport and Youth Affairs and held press conference with Levan Kipiani, minister of Sport on 6th of June, 2014 in Tiflis Georgia

“I am excited with Georgia and the Georgian people. I did not expect to see so many fans of my country in Tbilisi. I am also proud that a fan-club has formed in Georgia and I am a president of it. I will try to justify my responsibility” – stated Lothar Matthäus and added he was very happy to meet Levan Kipiani who he has met before in Rio de Janero at the World Judo Championship when Georgia became the champion of judo.

Lothar Matthäus in Iran 07.04.2014

German football Legend, Lothar Matthäus was invited to Teheran / Iran to a sports show to give an interview together with the Iranian international legend and player of Bayern München Ali Daei.


Germany vs. Rest of the World: Highlights from the Legends' game 16.11.2013

"German Legends against the Rest of the World" memorial game was held on 16th of November 2013 in the Rhine Energy Stadium in Cologne. Glorious football times should be conjured up. World and European champions had come, even long journeys such as from Los Angeles (Tom Dooley) and Sao Paulo (Paulo Sergio) had former Bundesliga stars not spared. They all could make for an entertaining 90-minute fun. The game ended with 4:3 victory for the German Legends.

Meet the Giants - BrazilMasters.94.02 played in Riyadh, and beat Saudi All-Stars to 6-2 in a friendly 24.07.2013.

Thanks to RPM Sports Management for the great organization another successful event was held in Riyadh, Saudi Arabia on Wednesday, 24th July hosted by RPM. BrazilMasters.94.02 played in King Fahd International Stadium in Riyadh with a huge success; the match ended 6-2.

Big stars and former national players of Saudi Arabia played in the Saudi All-Stars team such as Khalid Massad, Mohamed Al-Deayea, Majed Ahmed Abdullah, Hussein Sulaimani; Ibrahim Al-Shahrani; Hamzah Saleh and Mohammed Noor and some still active footballers like Mohammad Al-Shalhoub and Yasser Al-Qahtani were also strengthen the Saudi team. The BrazilMasters.94.02 team represented by such outstanding world cup winner players like Bebeto, Aldair, Viola, Ricardo Rocha, Gilberto, Ronaldao, Pimentel and some other big names from the 90s.

Thanks to the sponsors that made this fantastic game come true! Thanks to TURKISH AIRLINES, HOLIDAY INN RIYADH, SAMSUNG, AL-GHAZALI, RADO, REEBOK AND FITNESS TIME PLUS.

Watch the link of the movie about the goals below.

Lothar Matthäus and his good old buddies... 08.07.2013

Lothar Matthäus and his good old buddies from the former German national football team played against Dutch All-Stars on 7th July 2013 in Aachen as a memorial of "Jahrhundertspiel". However Netherlands beat Germany to 4-3 the real winners of the day were that 22,000 fans in the stadium who came to see the match and the TV viewers at home who watched this beautiful game. Around 10% of the German television viewers watched the match on TV. All in all, it was a great feast of football in Aachen what you will not soon forget.


Ballmiras invites all football agents from all over the world to build up an international football agent network for supporting an international football gala event series globally

Ballmiras believes that not only basketball, tennis, golf, motor sports or in music can be entertaining to organize a memorial event but also football. The BrazilMasters.94.02 formation provides an unforgettable entertainment for the whole family and especially for the biggest family of the world, to the football family. “My biggest dream is to create and organize a football All-Stars World Cup, maybe we will find companies who support this idea but first we have to show them that professionally organized international All-Stars games are popular in our time. And where is a will there's a way!” – Peter Pellady, Managing Director


Brazil's iconic Maracana Stadium re-opened after nearly three years of renovations tonight, offering the world a first glimpse at the arena that will host the 2014 World Cup final and the 2016 Olympic opening ceremony.

The construction workers who helped upgrade the famous stadium and their families were treated to the first action in the 'new' Maracana as Friends of Ronaldo and Friends of Bebeto played an exhibition match.

"I am very happy to see all my friends again and it´s an honor for all of us to play first after the reconstruction of Maracana Stadium. We are happy that this game was not our last game together because with BrazilMasters.94.02. all of us will play many times during the world tour." Ricardo Rocha


All matches had to be cancelled. The local promoter agreement between Bec-Tero and Ballmiras was terminated and the cooperation is finished with immediate effect. We will inform about the new match dates and details of the local organisation of the matches as soon as possible.

The Golden Foot Award 2012 ceremony at Monte-Carlo Sporting Club, Monaco 17.10.2012

German football legend Lothar Matthaus get the awarded as one of the greatest players of all time. Here on picture with Pele, crowned as the best football of all time.


PRESS RELEASE: Kick off BRAZILMASTERS.94.02 World Tour starts 2013 in South East Asia 15.10.2012

BEC TERO Entertainment Public Co. Ltd., have entered into a cooperation agreement with Ballmiras AG & Co. Sporteventfonds KG, the holder of all commercial rights in BRAZILMASTERS.94.02. On the basis of the agreement with Ballmiras AG / Ballmiras AG & Co. Sportevenfonds KG we will act as local promoter and host for the South East Asia Tour 2013 of BRAZILMASTERS.94.02. The South East Asia Tour 2013 of BM.94.02 will include five matches in Thailand, Myanmar, Malaysia, Vietnam and Indonesia between the BRAZILMASTERS.94.02 squad and the respective opponent teams which will be local famous football clubs or All-Star teams featuring well-known former internationals. The detailed schedule is as follows: 2013 January 19th Thailand/Bangkok, January 23th Myanmar/Yangon, January 26th Vietnam/Ho-Chi-Minh City, January 30th Malaysia/Kuala Lumpur, February 2nd Indonesia/Jakarta. BEC-Tero Entertainment Public Co., Ltd. Represented by Brian L. Marcar as solely authorized managing director.

Ballmiras Partners RT Prosport honored... 16.06.2012

Ballmiras Partners RT Prosport honored in ceremonial event at Maracana Stadium / Rio de Janeiro   On 16. June 2012 the eternal honorary captain of the Brazilian team, Carlos Alberto Torres was honored and will now have his picture displayed at the Museum of the Maracana Stadium. His son, former player Alexandre Torres (founder and co-owner of RT Prosport) was also present allowed to put his footprint on the walk of fame.   "I am very happy to see that we were remembered. I am happy for Alexandre placing his foot on the Walk of Fame since we know that there are only few players immortalized in the large universe of football" said Carlos Alberto.   The ceremony also served the State Government to introduce the new model of the stadium. In the opinion of the former players Maracna modernization will add much value to the Temple of Football and lift up current standards of modernity to a level expected of an arena.   "Old Maracana is in our memory as a stage for great achievements. But the New Maracana again, no doubt, will emanate massive grandeur as well"


Important PRESS RELEASE… 27.12.2011

Change of name Permiras AG to Ballmiras AG
As of 1st January 2012 Permiras AG seated in Basel/ Switzerland will be renamed Ballmiras AG. Legal identity of the company will not change. The change of name is the result of avoiding a legal dispute with an international private equity company that has claimed danger of confusion regarding corporate and brand names. For the same reason Permiras Event Kft will change its name to Ballmiras Event Kft at the same date.
Permiras AG, Basel 2011.12.27


World Soccer FIFA Hall of Fame includes Lothar Matthäus. A series of emotional moments made the inauguration Ceremony at Soccer Hall of Fame a unique complimentary concert for the few privileged, which included about 30 national and international stars amongst the 1900 guests, in the Auditorium “Gota de Plata” in Pachuca, Hidalgo, Mexico. The football world star Lothar Matthäus said: "I am very happy to be here because I have great memories of football in this country, this is a great time.” Picture: Lothar Matthäus, Peter Pellady, director of Permiras Group, and Antonio Carbajal, Mexican ex-goal keeper. The two players are the only ones who participated in five FIFA World Cups.


BRAZILMASTERS.94.02 is online on Facebook... 22.07.2011

BRAZILMASTERS.94.02 is online on Facebook since 12.02 o´clock today. Come visit us, join us by hitting the "like" button and recommends us to your friends! Please go to this link: BM.94.02


Samba football for everyone! 16.05.2011

Samba football for everyone! "BRAZILMASTERS.94.02" on a world tour
Frankfurt/Main, May 16th, 2011, Steigenberger Frankfurter-Hof
Former Brazilian national football players are travelling around the world with their "Samba football" for five years. From 2011 to 2016, the World Cup stars will be on tour. The BRAZILMASTERS.94.02 (BM.94.02) is a unique sports event and an independent advertising rostrum for Brazil. More than 30 football players becoming Brazilian world champions in 1994 and 2002 as well as former national football players from the 1990s are travelling through 80 countries on five continents performing their glamorous football for five years. They are expressing Brazilian culture and vitality all around the globe.
The crew: Dunga, Bebeto, Ronaldao, Cafu, Paulo Sergio, Viola, Ricardo Rocha and many more. The dream team is coached by Carlos Alberto Torres, the captain of the 1970’s national team.
"I’m very impressed by the idea of sending out the Brazilian football in the form of a football gala event all around the globe", says the German mot-capped player Lothar Matthäus. "Brazilian football is more than sports: it’s an attitude to life pointing out joy and passion." Lothar Matthäus, World Champion in 1990, is supporting BRAZILMASTERS.94.02 as its co-developer and advisor. Carlos Alberto, the coach, is very proud of his legendary crew: "It’s true that some of the players have gained weight in the meantime but they haven’t forgotten any of their tricks." And Carlos Alberto knows that one thin g is for sure: "We will enchant the people and carry them off on a 90-minute trip to the world of ‘Samba football’." He’s already looking forward to the games with World Championship atmosphere all around the world. A close friend to Carlos Alberto is Franz Beckenbauer, and this is what he thinks about the project: "BRAZILMASTERS.94.02 is a great idea and definitely a highlight for every spectator. As my friend Carlos Alberto is the manager of this team, that means best quality!"
All-star teams from all countries and towns the BRAZILMASTERS.94.02 will be visiting are suitable for being the opponents of the football stars. The BM.94.02 ennobles every jubilee event.
The Permiras group merchandises the BRAZILMASTERS.94.02 worldwide exclusively. "First-class sports and professional entertainment" are a good mixture as another ball game has already shown for a couple of years. Peter Pellady, Director of the Permiras AG in Basel, Switzerland says: "The Harlem Globetrotters are representing basketball and the BRAZILMASTERS.94.02 will do the same in football."
At the start of this unique football gala series, a sport event fund launched for the first time makes it possible to participate in the commercial success of the BRAZILMASTERS.94.02. Jens Lübbert, member of the management board of the Permiras AG, explains: "Investors can participate in sport event marketing, which is very profitable, for the first time."Furthermore he adds: "The high media value of this event series offers an attractive opportunity of return." The assets under management are 5 million euros. World footballer Lothar Matthäus points out: "The attractiveness of Brazilian football is the reason why all participants will get their money’s worth. The spectators in the football stadiums all around the globe in the form of an unforgettable event and the investors in the form of an attractive return on their capital employed."
Opinions about  BRAZILMASTERS.94.02:
Carlos Dunga (Captain of the National Team in 1994): "We just want to give pleasure to the spectators with our games. And I’m really enjoying playing with the old guys!"
Ricardo Rocha (World Champion in 1994): "We’d like to show the spectators great games; many of us are still in good shape! First of all it should be fun, and we’ll try to play football in an as aesthetic and entertaining way as possible!"
Carlos Alberto Torres (Captain of the National Team in 1970): "The main aspect is to promote Brazil as a representative of the country. We’d like to present the sunny side of Brazil, we’d like to invite the world to come to Brazil in 2014 in the occasion of the World Cup and in 2016 due to the Olympic Games!"
Paulo Sérgio (World Champion in 1994): "I’m really looking forward to the tour of the BRAZILMASTERS.94.02. As a professional I played in top teams on three continents and I think that I’m going to see many old friends and fans again. It’s a good opportunity to show the beautiful side of our country. Samba and beautiful women are not the only things that Brazil stands for; we also have an amazing culture and fantastic cities." "We will always show you a glamorous kind of football because, obviously, we want to have fun – even if Carlos Dunga was a rather strict coach once!"
Lothar Matthäus (Captain of the German National Team in 1990): "I immediately felt that it was a good idea: uniting the "Samba" football players from Brazil – especially the world champions of 1994 and 2002, so that they could even show their tricks and their way of playing football to the next generation – not in a profit-related way but with the aim of showing the people the fun when playing football!"
Franz Beckenbauer (Captain of the National Team in 1974): "BRAZILMASTERS.94.02 is a great idea and of course a highlight for every single spectator. As my old friend Carlos Alberto is the manager of the team, best quality is guaranteed!"
Peter Pellady (Director of the Permiras AG in Basel/Switzerland): "Our concept is based on the fact that we may come without appearance fee no matter where we’re travelling to. Our demands, especially the ones concerning the host, are simple: a football club with a good all-star team and a stadium having a capacity up to 30.000 people. We’d like to show the world the enthusiasm and the affection to the ball that a Brazilian has inherently – that’s our target."
Jens Lübbert (Member of the Management Board of Permiras AG in Basel/Switzerland): "It’s an opportunity-based investment predicated on a corporate participation in an advertising rostrum for the cultural aspect of Brazil, one of the fastest growing economies of the world."

We’re pleased to announce the appointment... 31.01.2011

We’re pleased to announce the appointment of Steven Eugene Kuhn as the new COO who will be working closely along side Peter Pellady. Steven’s appointment as COO comes as we launch the BRAZILMASTERS.94.02 Project, for which he and Peter Pellady are assuming leadership. Prior to joining Permiras, Steven Kuhn, an American citizen, held senior leadership roles in American and British Corporations. He holds an MBA from the University of Bradford School of Business Management.

Permiras presents the new logo... 19.11.2010

Permiras presents the new logo of BRAZILMASTERS.94.02 World Tour. You can find more information about Permiras AG & Co Sporteventfonds KG (Germany) on the website of Permiras AG,

Olivia Newton-John – walk across... 27.09.2010

Olivia Newton-John – walk across Budapest on 2 October. She will join a walk for charity over the Chain Bridge in Budapest to support Breast Cancer Awareness. This annual event was launched back in 2002 by then US Ambassador to Hungary Nancy Goodman Brinker. The walk aims to promote early screening for breast cancer, which is one of Hungary's top causes of death for women. More information:
Start of the event: 16:30. Location: Roosevelt square before the Hungarian Academy of Sciences. Start of the walk: 20:00 - where hopefully more than 5.000 sympathizers want to take part. The Chain Bridge will get a pink lightening effect during the walk as the symbol of the Breast Cancer Awareness.
Olivia and her husband, John Easterling, will arrive at 14:00 to Budapest, where the Ambassador of the United States of America, Ms. Eleni Tsakopoulos Kounalakis will welcome them. John Easterling, the owner and founder of the Amazon Herb Company will deliver a speech, where he will present the ZAMU product. Amazon Herb Company supports the AmazonCenter for Environmental Education and Research. More information:


Lothar Matthäus will be the national coach... 23.09.2010

Lothar Matthäus will be the national coach of Bulgaria. More clubs and companies made lot of requests during the last months, however for Lothar Matthäus was in the forefront a consistent full concept with a sporty perspective. After his successful time as Hungary's national coach, when he came up with more new talents, he as a coach should ensure the Bulgarian national team. They sign officially the contracts in Sofia today. „We need a foreign country trainer with a strong background that the players respect“, said this the social chief, Borislav Mihaylov. Lothar Matthäus will deal with the new responsible work vividly, and he is waiting for a successful cooperation after pleasant speeches with the Bulgarian company. The next official international match is going already on the 8th of October inside the area of a qualification against Wales.


There is a new strategically... 10.09.2010

There is a new strategically agreement between the Permiras Event Ltd. and the RTV GmbH/  Germany about the performance of the project BrazilMasters94. RTV-Live is partner for TV concepts (editorial, production, special unit services, post production, and distribution), for the events and DVD productions (additional benefits). More about RTV-Live:


The Al-Jazeera Sport declares... 12.05.2010

The Al-Jazeera Sport declares on a press conference in Doha, Qatar to engageLothar Matthäus for the period of World Cup 2010, as a co-commentator. Therefore Lothar Matthäus will analise the matches before, in half time and after the game exclusively for Al-Jazeera Sport especially connection to the German team. Al-Jazeera is the biggest Sport Channel in the Middle-East and will broadcast at the first time, not only in HD version but in 3D technology as well.


It is a great honour for us... 11.03.2010

It is a great honour for us, the Permiras Budapest, to serve the whole PR activity for Olivia Newton-John and his husband, John Easterling during their trip in Budapest on 16th and 17th March 2010. Our Press Invitation is the following:



Press invitation: four-time Grammy Award winner Olivia Newton-John joins her husband „Amazon John” Easterling for an educational tour about health, healing and the value and treasures of the amazon Rainforest.
Four-time Grammy Award winner and former Goodwill Ambassador to the United Nations Environmental Program Olivia Newton-John will join her new husband,“Amazon John” Easterling, owner and founder of the Amazon Herb Company during the UK, Hungary and Germany stops on their world tour to promote the health benefits associated with the preservation of the Rainforest. The couple will in Budapest, Hungary on March 16 for a press conference to which we cordially invite you.
Press Conference: 16:00 to 16:45; Location: Hotel President Budapest, Hold u. 3-5 1054 Budapest / Mandatory Registration under:
Please ensure early registration as attendance is limited, once registered you shall receive the press package in Hungarian and in English.

Mihály KÓTAI, the former world champion... 08.02.2010

Mihály Kótai, the former world champion boxer, won his match on 06 February 2010 in the Papp László Sportarena, Budapest. The fighting gala was realized at full house.


It is our pleasure to announce... 21.08.2009

It is our pleasure to announce that we have an agreement with Mihaly Kotai including Permiras will be exclusively responsible for the management duties for the2-times Boxing World Champion for the next 5 years. Kotai was the World Champion of IBO and WBF in Super Middleweight throughout his professional career which was halted by a permanent injury in 2006. In January 2009 he decided to return and since then he is doing a tremendous training work to get back in form. His aim is to be world champion again possibly of more boxing federation’s. Now he will be competing in SuperWelterWeight. Peter PELLADY, CEO of Permiras: “We are overwhelmed to get this great opportunity to manage Mihaly’s new career. Our aim is to make everything available that an outstanding international management company can. As a part of that it is our goal to contract him to one of the greatest promoters in the World by October 2009. They would provide him the opportunity to train abroad in the most professional circumstances for him to be able to get in the ring for the World Championship in one year time. “ All media inquiries are supposed to be made through Permiras press officer Gergö Szabo All sponsors and other inquiries also through Permiras:

It is a great honour for... 27.07.2009

It is a great honour for us that Permiras Budapest and its CEO is the local partner of RTL Television Germany’s Sport Department in connection with the Formula 1 Hungarian Grand Prix for 10 years now. We would like to thank RTL Television for the opportunity for being their partner and we hope that this outstanding cooperation would go on for many more years. Peter Pellady - CEO, Permiras: „Formula 1 is not just the one and only real sports event that goes throughout the world every year. Due to that it is the best platform to find and build outstanding business relationships with the world’s most important businessmen. Through our partnership with RTL we proved to be an excellent partner and we are widely open to offer our services to other companies that are seeking for a company that looks after their high standard VIP services in Hungary."


We are very proud to announce... 27.05.2009

We are very proud to announce that our partner, Budapest Honvéd FC won the Hungarian Football Cup. We would like to take the opportunity to congratulate them hereby. We wish them further success in the Championship and good luck to defend their Cup title next season.


Permiras due to other duties finished... 02.03.2009

Permiras due to other duties finished its cooperation with the Organizing Committe of the Kyokushin Karate World Championship held in Budapest, Hungary on 2-4 October 2009. Our idea of the events’ marketing concept was different from the Organizing Committe’s vision. Therefore we terminated our cooperation with them.

The first international press... 25.01.2008

The first international press conference of the All Kyokushin Karate World Championship was held on 24th January at Hotel Stadion Budapest.
Not only the organizers and sponsors, but representatives of the greatest kyokushin organizations were also present: Kancho Hatsuo Royama (9th dan) – leader of the host organization Kyokushin-kan; Hanshi Steve Arneil – IFK (International Federation of Karate); Kancho Gerard Gordeau – IBK (International Budokai); Kancho Ademir Da Costa – Seiwakai; Shihan Seiji Kanamura – Rengokai.
The event will be hosted in Papp László Sportarena Budapest, on 2-3-4th October 2009. At this moment, more than 600 adult competitors are expected on the I. All Kyokushin Karate World Tournament.

Due to Permiras contribution... 02.12.2008

Due to Permiras’ contribution Budapest Honvéd FC signed and agreement with one of Germany’s leading independent sports marketing and sport sponsoring agencies, Sportsfirst GmbH based in Cologne with the goal to create a European standard sponsoring program and to find new, international sponsors for the club. The management of Sportsfirst - Markus Bockelkamp and Harald “Toni” Schumacher - and its experience in sports business with clients including top national and international corporate groups, leading football clubs and successful celebrities from the field of professional sports warranty the success of the cooperation. The agency will provide the Football Club an individual top-quality sponsoring and communication concept which’s implementation will raise the next year 100 year old club with great traditions back to the football map of Europe with an infrastructure worthy the name Budapest Honvéd FC.


Permiras is as from today... 08.10.2008

Permiras is as from today the exclusive marketing partner of the Kyokushin Karate World Championship to be held in Budapest, Hungary on 2-4 October 2009 at Papp László Budapest Sports Arena. Up-dates on this prestigious event will be given continuously.

Permiras Nike Hungary has signed... 29.07.2008

Thanks to the contribution of Permiras Nike Hungary has signed a 3-year co operational agreement with the Budapest Honved FC and the Hungarian Football Academy to become its official supplier. The players of the club are already going to wear the new outfits on tonight's first championship game 2008-2009 vs Vasas Budapest. Not only the players of the 1st league but all teams of the club will step on the field in Nike outfits for the following 3 years.


Thanks to the contribution... 07.07.2008

Thanks to the contribution of Permiras an agency agreement was entered between its partner Kentaro AG and Budapest Honvéd FC. According to this Kentaro is appointed by Honvéd to become its exclusive agent regarding the exploiation of the worldwide television and radio rights as well as the panel advertising rights at the Stadium of Budapest Honvéd’s home games in the 2008/2009 UEFA Cup Season.

The BRAZILMASTERS.94.02... 04.05.2008

The BRAZILMASTERS.94.02 suffered a 2-1 defeat by the Austria Champs ’90 at the tours second station Graz, Austria. Beside the fans, the sponsors where satisfied too, since next to the wide media attendance previous the event, this game as well was broadcasted - live or delayed - in 42 countries, with a potential audience of more than 220 million people. However, nobody managed to collect the one million euros this time either although one of the three enthusiastic supporters came very close. You’ll find more information about the games at


The 1994 World Cup Winner... 26.04.2008

The 1994 World Cup Winner Brazilian National Football Players assisted by Brazilian National Players from the 90s, the BRAZILMASTERS.94.02  vs. Honvéd Champions Charity Football Gala Game in favor of the Hungarian Football Academy held at Bozsik- stadium Budapest became a great success both concerning the entertainment rate and the visibility for the sponsors. The game, where 10 goals were scored - 6 by the BRAZILMASTERS.94.02 and the remaining 4 by the Honvéd Champions - was broadcasted in 42 countries, with more than 220 million potential viewers. At the first station of the BRAZILMASTERS.94.02 tour, a brand new product was introduced in Hungary, 3 lucky fans got the opportunity to try to hit the crossbar from 35 meters, and the stake was no less than one million euros. Unfortunately no one succeeded, but the tour has just begun.


Permiras held a press conference... 30.03.2008

Permiras held a press conference on 29th March, 2008 in Graz, where the company announced that the BRAZILMASTERS.94.02 team will step on the field against the Austria Champs ’90 collected from Austrian national football team’s stars on 4th May, 2008 in the capital of Steierland. The Brazilian team playing on the gala match in Graz is similar to the team stepping on field against the Honvéd Champions. The Austrian team contains stars such as Toni Polster, Otto Konrad or Andi Herzog, while the former head-coach Otto Baric will be their coach. Lothar Matthäus will also join the Austrian team.

Meanwhile the announcement the website of the BrazilMasters94 became online too and can be viewed at that contains all the important information about the games and gives also a huge help for the fans in purchasing their tickets.


Budapest Honvéd and Permiras... 11.03.2008

Budapest Honvéd and Permiras partner officially only from the beginning of March but the co-operation between the club and the company has started months ago. Permiras will assist with the help of a brand new marketing concept to the efforts that Mr. Hemingway, the owner of Honvéd has started 1,5 years ago with impressive results.
Our aim is to bring the fans back to the matches of Honvéd and to entice as many fans as the team used to have in the old times. We would also like to attract the sponsors back to the club and the Hungarian Football Academy. The first step to achieve this is the gala match that is going to be held on 26th April 2008 at 19:30 at the Bozsik-stadium, Budapest. We offer the profit of the game to the Hungarian Football Academy.
Permiras created the tour called BRAZILMASTERS.94.02 in 2007 and it will last until the 2014 World Championship in Brazil. Our exclusive partner in organizing the tour is the Brazilian RT Prosport represented by Ricardo Rocha and Carlos Alexandre Torres. Permiras contracted with RT Prosport and the Brazilian players are in contract with RT Prosport. This tour includes 1 game in Hungary and 5 abroad during 2008. From 2009 we are planning to organize 9 games per year.
The BRAZILMASTERS.94.02 tour introduces itself in Kispest, Budapest in the above mentioned time. The BRAZILMASTERS.94.02 team that includes some of the 1994 World Cup winner Brazilian players will step on the field against the Honvéd Champions. A guest player will join the Honvéd Champions in Lothar Matthäus’ person. That means that the captain of the 1994 World Cup winner Brazilian team, Dunga and the captain of the 1990 World Cup Winner German team, Lothar Matthäus will meet face to face on the field.
The excitement about the game of the Honvéd Champions and the BrazilMasters94 is way above expectations. The fans can enjoy live broadcast in many European countries and there are countries that broadcast the game recorded. Including the TV channels broadcasting the summaries too, altogether around 150 countries are going to report the event.
We have two exclusive media partners in Hungary: Nemzeti Sport and Blikk. In the dailies two truly unique campaigns will run. At the gala game on 26th April, one lucky person among the Nemzeti Sport’s readers - after a serious selection procedure - can step on the field as a member of the Honvéd Champions team against the BRAZILMASTERS.94.02. The details of the campaign and the developments can be found on Nemzeti Sport Online on the following websites: or
The other campaign will be introduced later on.
The referee of the games of the BRAZILMASTERS.94.02 tour will be Sándor Puhl. The idea was very welcomed by the Brazilian players also. It was not easy to persuade the referee of the 1994 World Championship final to step on field again. Although he has not been refereeing a game for a long time finally he said yes as his heart never stopped beating for football. During the event the Bozsik-stadium in Kispest, Budapest will be supported by mobile tribunes, this way 12.000 fans will be able to see the game live. The least expensive tickets will cost HUF 3.940, but tickets will also be available for HUF 5.940, HUF 7.940 and HUF 9.940. The highest level will be represented by the VIP tickets with the price of HUF 19.940 that contains unlimited food and beverage service as well.
Tickets will be available from 12th March at the Ticket Express office and through the eventim network or online at
We also organize a gala dinner in the evening of 25th April at Symbol restaurant for those who purchase the ticket to meet the players of the BrazilMasters94.